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What’s in a name? Rainn Wilson will need a minute to explain.

To raise environmental awareness, the former crank of “The Office” is changing his name to Rainnfall Heat Wave Rising Sea Levels (“And We Have To Do Something About It Now!”) Wilson.

The actor, who is a board member of Arctic Basecamp, a nonprofit that aims to raise awareness about the risk to the world of the melting Arctic, made the announcement in a video posted to Twitter (still at @Rainnwilson) on Wednesday amid the UN climate change conference COP27 in Egypt.

He also insisted the name switch-up was “not a joke,” explaining: “I’m as serious as the melting Arctic, which amplifies global risks including extreme weather events around the globe.”

Check out the initial tweet below. Just don’t Rainn on his parade:

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